Keepnet, a platform focused on human risk management, has provided data on voice and SMS phishing simulations to the 2026 Verizon Data Breach Investigations Report (DBIR). This edition marks the first time such data has been included at this scale, revealing a notable 40% increase in the median click rate for phone-centric phishing attempts compared to traditional email-based simulations. This indicates a growing trend in phishing tactics that exploit voice and SMS channels, which could pose significant risks to users and organizations alike. As cybercriminals diversify their methods, understanding these new threats becomes essential for companies aiming to protect themselves and their employees. The inclusion of this data in a reputable report like the DBIR emphasizes the need for heightened awareness and training regarding these types of attacks.